By
RICHARD LAWRENCE
Belt
designer C4’s business model is pretty simple, “Choose your
color, and choose your cause.” It has been a popular change from a
majority of fashion designers in the world right now.
The founders Nick
Farwald and Jared Everline wanted to give back to the world in a way
that made sense and was efficient for them and the nonprofits that
needed help. The color part is simple, what color would you like your
belt, now the cause is the interesting part.
The C4 Co. teamed
up with four nonprofit organizations so that with your purchase of a
belt a portion of the profit will be donated to one of these
organizations. The list at this time is the Boy and Girls of America,
American Cancer Society, Project Kaisei (non-profit aimed to help
clean our oceans) and Kiva (allows people to lend money to developing
countries).
The socially
conscious decision has helped the company thrive so far and has
peeked interest of others. This is just a great example in business
ethics, to help people along the way as you rise in the world.
Farwald
said, “We might be a new and for right now -“small”- company,
but when coming up with this product we knew we had to give back. We
have always known that a little can go a long way at the end of the
day.”
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